Music Video Inspiration - "Burn"

I chose Ellie Goulding's "Burn" as inspiration for my music video for multiple reasons. The video features rapid jump cuts to other scenes that don't entirely make sense to the video. It also jump cuts multiple times to a shot far away from the scene and puts Ellie Goulding (the focus of the video) in the foreground. The main reason that this video is an inspiration is because a large part of the video is filmed at night, yet it still maintains a professionalism feel while still being able to follow what is happening. This intrigued me into filming at night however the makers of "Burn" will have had advanced studio equipment and so had the ability to manipulate the light in ways that I can not as I do not have that equipment. However I will research into filming at night and this will hopefully give me the skills needed to create unique shots that are not typical in A level media video's and challenge media conventions.