Target Audience Research

Target Audience Research 

My chosen target audience is between the ages of 16-25. I have chosen this age group because the ages of 20-24 years old are the primary consumers of online music videos. This means my video will appeal to the widest audience i can appeal to. The most common way people watch music video's is on the computer, 70% of videos are consumed on the computer and 30% being consumed in otherwise (phones, TV, etc) This means to appeal to the most audience i need to create an  advertisement that should make people want to search for my advertisement online.

To find out what my audience wants, I have created a questionnaire and gathered suggestions on what they would most like to see in a music video. As i do not have access to many 20+ year olds i have had to use primarly 17/18 year olds which could affect my results as i do not have a wide range of my target audience but i still have feedback from ages within that age range which i can apply to my work. This will hopefully give me an indication of what my target audience is looking for.

I have made a mind map to show the pro's and con's of each age group and genre to help me decide what my target audience should be and how to cater to them.

All data aqquired from

http://www.marketingcharts.com/uncategorized/57-of-online-consumers-watch-music-videos-16942/attachment/nielsen-watch-music-age-apr-2011jpg/