Target Demographic

My target audience for this project is 12-25 year old and both males and females. I have decided this after researching Acorn Demographic's and how they use strategist statistics to calculate which age groups and what type of demographics respond best to different products. I went onto there age website and gathered a few pieces of information which would help me find out who my audience should be. 

Using Acorn information from there websites and existing knowledge of the media industry. My key demographic would be 12-25 year olds who are of comfortable prosperity's as they are the most likely to be using computers and technology and so would have more chance to acsess my product. Up to 22% of people use the Internet 20+ hours a day. This means they are very likely to view my product if marketed correctly.